How To: Build trust with a secure website
Learn why having an SSL certificate on your website can make all the difference
Would you do business with someone you don’t trust?
If the answer is no, you’re not alone.
The same goes for your website. Giving your customers a safe, secure website browsing experience is essential—even if you don’t sell your goods and services online.
What are the dangers of a non-secure website?
If your website is not secured with an SSL (Secure Sockets Layer) certificate, customer data can be intercepted by hackers. And even if you don’t take payments online, you’re not out of the woods! With a non-secure website, any customer details submitted via a contact form or email subscribe box are also vulnerable.
And if that’s not enough, you may also be penalized by Google. Since 2017, the search engine giant has been flagging any site without SSL encryption protection as ‘Not Secure’. Google also tends to rank non-secure websites lower than secure websites in search results.
How a secure website can help build trust
A website secured with an SSL certificate — signified by “https” in the URL or a locked padlock symbol in your browser’s address bar — shows your customers that you care about their online experience.
SSL certificates work by encrypting the connection between your website and the person accessing it. This encryption means that any data transmitted between the two is scrambled and inaccessible to anyone else.
For businesses that process transactions online, having an SSL certificate is essential to be PCI compliant. For other businesses, securing your website shows visitors that you take their privacy seriously, and that you’ve taken extra steps to protect their data. And if they’re in the process of choosing between a few different companies, the fact your website is secure might just be the extra push that encourages them to pick you.
How do I get a secure website?
To get an SSL certificate for your website, you should contact your website hosting company or your IT services provider.
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